For this project, I collaborated with ANACO Creative to refine and implement interactive elements for their website’s main page. After assessing their existing design, I provided recommendations for improvements and presented a strategy to enhance user engagement.
Project Overview
A full-service agency approached me to enhance the interactivity of their website’s main page.
The goal was to modernize the user experience by incorporating trendy interactions seen across leading agency websites, ensuring they remained competitive in their industry.
Challenges & Objectives
One of the main challenges was working within Wix’s limited interactive capabilities. Many interactions required creative problem-solving—tweaking settings rather than relying on robust animation tools.
The only After Effects animation used was for the autoplaying header; all other interactions were crafted directly within Wix. By implementing subtle yet effective details, I improved navigation clarity on the main page, making the user experience more intuitive.
Assessment & Strategy
Analyzed the existing website, identified areas for improvement, and researched competitive agency sites for inspiration.
Implementation
Final Touches & Delivery
Tested the interactions for responsiveness and usability, ensuring consistency across devices before finalizing the project.
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Enhanced user navigation and engagement through subtle yet effective interactions.
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Maintained a professional yet modern website appearance, keeping the agency competitive.
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Provided a scalable interaction framework that the agency can expand upon.
This project gave me hands-on experience with Wix’s platform, allowing me to understand its limitations and strengths. Working within a constrained system pushed me to find creative solutions, proving that even small interactive details can significantly improve user experience.
Framer 2023
Amsterdam